CUPRA Born Is Due To Be Revealed In The Second Half Of The Year

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Rob
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The young brand CUPRA broke its sales record in 2020, reaching a total of 27,400 vehicles sold, 11% more than in 2019 (24,700), boosted by countries such as Germany, Italy and Mexico and the positive acceptance of the CUPRA Leon e-HYBRID. In December, CUPRA also achieved the best ever sales volume in its history in one month, with 3,600 cars sold, 93.1% more than in December 2019 (1,900). Since the creation of CUPRA in 2018, it has already sold more than 65,000 cars.

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CUPRA’s best-selling model in 2020 was the Leon, with 13,300 units. The performance of the CUPRA Ateca was also prominent, with 10,500 vehicles sold, and the new Formentor, of which 3,600 units have been delivered since its launch at the end of the year.

Cupra is a few months away from officially launching the el-Born. Seat’s performance brand has announced that the electric compact EV will make its premiere after mid-2021.

A slightly hotter variant of the Volkswagen ID.3 and the first zero-emission sporty hatchback made by the Group, the Born will be part of the Cupra lineup exclusively.

It will share its MEB platform with the ID.3 and will be built at the same factory in Zwickau, Germany. The model is expected with an electric motor, which could generate 201 HP (204 PS / 150 kW), and will drive the rear wheels.

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