CUPRA is taking the next step in its electrification strategy, delivering emotional design and instantaneous performance using the most advanced electric powertrain technology, with the launch of the CUPRA Born.
The brand’s first 100% electric vehicle seamlessly augments CUPRA’s DNA pillars of design, performance and electrification, that will deliver a credible performance electric model.
“The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500 kilometres, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that,”said Wayne Griffiths, President of CUPRA and SEAT.“Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”
Stimulating design, electrifying performance and unconventional character set CUPRA Born apart and marks a new era for the brand. This all-electric model adds to a line-up that includes petrol-powered and plug-in hybrid variants of the CUPRA Leon, Leon Estate, Ateca and Formentor.
CUPRA’s approach to environmental consciousness encapsulates far more than simply the energy that power its vehicles – it extends to how it’s made and the materials within.
It is the first model of the brand to be delivered to customers net CO2 neutral. Energy from renewable sources is used in the supply chain and the remaining emissions are offset by environmental and project investments certified to the highest standards.
Designed and developed in Barcelona, at the headquarters in Martorell, the CUPRA Born will go into production at the Zwickau plant in Germany this September.
The CUPRA Born integrates the most advanced and efficient electric powertrain technology available. There’s a choice of 150PS (110kW) 45kWh battery with a range of 211 miles*, a 204PS (150kW) 58kWh battery and an up to 231PS (170kW) 58kWh battery with ‘e-Boost’^, both with a 260 mile* range, as well as an up to 231PS (170kW) 77kWh battery with ‘e-Boost’^ with a 335 mile* range. (All ranges are based on official WLTP test cycle)
Fast recharging (125kW) is also possible, with 62 miles (100km) of additional range delivered in as little as seven minutes (77kWh battery only).
The performance is matched by its stimulating design. The front end’s character is defined by the styling cues taken from headlamps, the creases in the bonnet and the framing of the CUPRA badge, which combine to convey strength.
The dynamic character continues inside. The focus is placed towards the driver’s seat, as any CUPRA should be, but the cabin is designed to accommodate all occupants in style and comfort, all with an environmentally-friendly twist.
The interior is upholstered in a range of materials that deliver a premium, quality feel, including the standard bucket seats that use SEAQUAL® Yarn, made from upcycled marine plastics. The optional Dinamica bucket seats are also made from recycled materials.
From the CUPRA steering wheel (complete with satellite buttons on ‘e-Boost’^ models only) to the copper accents throughout, Born is every bit part of the CUPRA family.
The high-performance EV is ready for the increasingly digital world, integrating the latest-generation infotainment system, access to online services, an eco-system full of downloadable apps, safety and service features, as well as remote access.
Everything is accessed simply and intuitively from the standard, high-definition 12-inch ‘floating’ infotainment screen, or if you’ve stepped away from the vehicle, via the newly-developed “CUPRA CONNECT” smartphone application.
CUPRA’s approach with Born is more than just new product, it’s also about challenging traditional sales approaches and ownership models.
In line with the demands of a new generation of drivers and to ensure a more efficient and sustainable sales model for the brand, a new distribution strategy will be launched which focuses on customer experience. CUPRA Born will herald the start of a new ‘agency’ model, a disruptive system that will reinforce the brand’s online presence as well as make life easier for customers.
As well as traditional sales, the CUPRA Born will be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services.
UK pricing for CUPRA Born will be announced in quarter four 2021 with deliveries starting at the beginning of 2022.
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